Innovation Radar

Lottolab studio creates installations, musical performances and educational programmes, and performs carefully controlled experiments on the perception and behaviour of humans, bumblebees and evolved artificial life systems in laboratory and public realms.

'The future of advantage: #Allocative. Google's advantage was built on allocating attention to content and ads better than its rivals. Google's real secret? Relevance, media's measure of how efficiently attention is allocated. #Creative. Apple... Creative advantage asks: is our strategic imagination 10x or 100x richer, faster, and deeper than our rivals? -- And the past: #Extractive. Over two decades, Microsoft has honed its extractive edge, coming up with cleverer and cleverer ways to extract profits from customers and suppliers. #Protective. Monsanto's made sure that farmers are locked in to Monsanto as tightly as possible. Protective advantage asks: are buyers and suppliers locked in to dealing with us, 10x or 100x more tightly than to rivals? -- These dimensions are mutually exclusive. The opportunity cost of protecting yesterday is creating tomorrow. The opportunity cost of extracting resources is allocating them in better ways.'

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Africa with web 2.0, innovation